Business Employee and Management Training (BEMT) is focused on two market focal points in the corporate sector:

• Staff and lower level management training and assessment.
• Staff training and assessment in franchisors as specialised corporates.

These staff segments are often ignored, as the staff members are often lower level staff, supervisors downward, and not perceived to hold strategic roles.

Corporates often forget that while decisions are made at higher management tiers, the reality is that the decisions are implemented by the staff who receive the least training in the organisation. Hence our focus, as this small investment, if used correctly, could drive scaling projects.

Franchises are unique niche players. They have high profiles and diverse products, and are small in number in the bigger scheme of global trade, yet in most respects are similar to traditional corporates. They struggle with similar types of issues as corporates. They also add another level of complexity, in that they have corporate franchisor staff and, simultaneously, franchisee owners and staff with completely different profiles to the corporates themselves.

It is these unique structures and strategies that have created opportunities for systemic failure to sneak in the back door through lower level staff.